Business English Vocabulary : Part-1

Increasing your business vocabulary equips you to communicate effectively in your work environment.

Do you want to get into advertising but feel lost when people start talking about the different types of campaigns? You're not alone. Advertising can be a complicated industry with a lot of jargon. To help you get started, here are definitions of some common advertising terms.

An advertising campaign is a set of coordinated activities with the goal of promoting a product, service, or cause. Different types of campaigns can be effective for different purposes. For example, a brand awareness campaign might use TV commercials and social media ads to increase the visibility of a company or product, while a lead generation campaign might use targeted emails and display ads to generate sales leads.


Advertising campaigns can be targeted to different audiences. For example, a campaign might be targeted at people in a certain age group, or people who live in a certain area.

Advertising campaigns can use different types of media, including television, radio, print, and digital.A media buy is the purchase of advertising space or time from a media outlet. Media buyers typically work with advertising agencies to negotiate rates and placement for commercials, print ads, and other forms of advertising.

A media planner is someone who helps create and execute advertising campaigns by working with media buyers to select the appropriate media outlets and negotiate rates.


An advertising agency is a company that creates and executes advertising campaigns for clients. Agencies typically have a team of creative professionals who develop ad ideas, as well as a team of media buyers who purchase advertising space and time.