What is logos?

To use logos, the author makes clear, logical connections between ideas, and includes the use of facts and statistics.

You probably have appealed to your audience's sense of reason and logic if you've ever written an essay for class, a report for work, or developed an argument. Logos is rhetoric that is substantiated by reliable evidence. Your ability to make a strong argument or claim in persuasive writing can be improved by knowing what logos is and how to apply it.

What is logos?

The philosopher Aristotle described logos as one of the four types of persuasion, along with ethos, pathos, and kairos. Aristotle defines logos as "reasoned discourse" in his book The Art of Rhetoric, where a writer or speaker uses statistics, facts, and other evidence to support their claims.

Building reasonable connections for the listener is another crucial aspect of the logos appeal, which can be found in almost all arguments. In order for the audience to come to no other conclusion than what you have provided, the logical progression from one piece of evidence to the next, leading to your assertion, must be solid and unambiguous.


The usage of logos is not limited to academic writing, such as an argumentative essay; it also occurs in a number of other fields, including business, law, politics, technology, marketing, and news reporting.

Political campaigns may, for instance, use a touching anecdote and a pertinent statistic to appeal to the pathos and logos of their target audiences in order to further their agenda. To support their position, they appeal to the reasoning and feelings of the audience. You can also download our app from the playstore or visit our website.